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Abbey Workshop |
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I have just been noticing this week how out of control advertising is getting in some media. For example, television is fast becoming unwatchable. You used to be able to flip between two channels if you were bored with the ads. But now, all the other channels are doing nothing be running ads too. So unless you have Tivo'ed the show, forget it, it's not worth it. Basically, the only reason I still have cable TV is English Soccer, the NBA, and MLS. If I could watch those sports over the Internet, bye bye cable.
One other case worth mentioning. I have been using Yahoo news for years as one of my primary sources for news. This week they have been running this really gross ad for some sort of skin cream. I tried to find a place where I could give them feedback or a heads up. Nothing, nada, zip. There is no way that I could find, to give them feedback. So I guess no Yahoo News until that ad goes away. One must also assume that Yahoo is not interested in my opinion.
I don't understand why these companies can't learn from Google. Highly targeted unobtrusive ads work. Overwhelming a page, or a medium or whatever with ads doesn't. It merely drives customers away.
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